HDMI Licensing, LLC Releases Updated Adopted Trademark and Logo Usage Guidelines
SUNNYVALE, Calif., November 19, 2009
– HDMI Licensing, LLC, the agent responsible for licensing the High-Definition
Multimedia Interface® (HDMI®) specification, today released, on behalf
of the HDMI Founders, an updated version of the HDMI Adopted Trademark
and Logo Usage Guidelines. The new guidelines are effective immediately
and include information on permitted and non-permitted trademark usage.
The updated Adopted Trademark and Logo
Usage Guidelines, available for download at http://www.hdmi.org, relate
to the use of the HDMI trademark and logo placement on HDMI-compliant
products and related packaging as well as web and marketing materials.
The most notable changes in the guidelines are significant restrictions
on the use of version numbers and new marketing requirements for cables.
Adopters will no longer be allowed
to use HDMI specification version numbers in the labeling, packaging
or promotion of their HDMI-compliant products. In the case of cable
products, these restrictions are effective immediately. Non-cable products
must comply with the new restrictions by January 1, 2012. These new
requirements are designed to simplify the product selection process
for consumers, enabling them to purchase an appropriate product based
“Instead of relying on version numbers,
we believe the new trademark and logo guidelines provide our Adopters
with the right tools to market products incorporating specific HDMI
features,” said Steve Venuti, president of HDMI Licensing, LLC.
“Gradually phasing out version numbers in CE products, eliminating
them completely for cable products, and standardizing cable labeling
goes a long way towards helping consumers identify the right products
for their needs.”
All HDMI cable products must be marketed
and labeled as one of five types:
- Standard HDMI Cable
- Standard HDMI Cable with
- Standard Automotive HDMI
- High Speed HDMI Cable
- High Speed HDMI Cable with
HDMI Licensing, LLC also recently released
the Compliance Test Specification (CTS) Version 1.4., available only
to HDMI Adopters via the secure HDMI Adopter Extranet. The CTS
Version 1.4. is the latest version of the Compliance Test Specification
which contains technical criteria and tests that all HDMI-enabled products
must satisfy. The CTS covers compliance testing for the latest
HDMI Specification Version 1.4 features, such as HDMI Ethernet Channel,
Audio Return Channel, 3D, 4K and Content Type. Adopters who wish
to test their products can contact an HDMI Authorized Test Center (ATC)
for more information. A complete list of ATCs is available at http://www.hdmi.org.
For more information about the HDMI
specification as well as specific questions concerning the Compliance
Test Specification or the updated Adopted Trademark and Logo Usage Guidelines
please visit http://www.hdmi.org.
About HDMI Licensing, LLC
HDMI Licensing, LLC is the agent responsible
for licensing the HDMI specification, promoting the HDMI standard and
providing education on the benefits of the HDMI specification to Adopters,
retailers and consumers. The HDMI specification was developed
by Hitachi, Panasonic Corporation, Philips, Silicon Image, Sony, Thomson
and Toshiba as the all-digital interface standard for the consumer electronics
and personal computer markets. The HDMI specification combines
uncompressed high-definition video, multi-channel audio, and data in
a single digital interface to provide crystal-clear digital quality
over a single cable. HDMI Licensing, LLC is a wholly owned subsidiary
of Silicon Image, Inc. For more information about the HDMI specification,
please visit www.hdmi.org.
This news release contains forward-looking
statements within the meaning of federal securities laws and regulations,
including, but not limited to, statements regarding the HDMI 1.4 technology
and its anticipated capabilities. These forward-looking statements
involve risks and uncertainties, including those risks and uncertainties
described from time to time in Silicon Image’s filings with the Securities
and Exchange Commission (SEC). These risks and uncertainties could
cause the actual results to differ materially from those anticipated
by the forward-looking statements contained in this news release. Silicon
Image assumes no obligation to update any forward-looking statement.
HDMI, the HDMI logo, and High-Definition
Multimedia Interface are trademarks or registered trademarks of HDMI
Licensing, LLC in the United States and/or other countries.
All other trademarks and registered trademarks are the property of their
respective owners in the Unites States and/or other countries.
# # #