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HDMI 1.3 Overview


HDMI™ ANNUAL FEE REDUCED

HDMI™ Growth Enables Fee Reduction, Making HDMI Even More Affordable for All Manufacturers

BEIJING and SUNNYVALE, Calif., July 21, 2006 — HDMI Licensing, LLC, the agent responsible for licensing the High-Definition Multimedia Interface™ (HDMI™) specification, today announced it has reduced the annual administration fee for HDMI adopters from $15,000 to $10,000.

The fee reduction was made possible by HDMI’s growing success in the marketplace. More than 400 makers of consumer electronics and PC products worldwide have adopted HDMI. The fee reduction will apply to HDMI annual fee payments that come due after November 1, 2006.

The China Video Industry Association (CVIA), a leading consumer electronics association in China, is a significant supporter of this reduction. CVIA today announced that it would promote and support the use of HDMI by the consumer electronics industry in China. The fee reduction applies to all HDMI adopters (manufacturers who use HDMI in their products) worldwide.

“The reduction of the annual fee, which was already minimal, will make it easier for smaller manufacturers to license the HDMI specification and will help ensure that all companies, large or small, can implement cutting edge HDMI technology into their products,” said Leslie Chard, president of HDMI Licensing, LLC.

“By promoting and supporting the use of HDMI by the consumer electronics industry in China, and by helping to secure a global reduction in HDMI annual fees, CVIA has affirmed China’s leadership role in the global manufacturing of digital consumer electronics, and HDMI’s position as a central part of this industry,” said Hao Yabin, vice secretary-general of the China Video Industry Association.

About HDMI
HDMI is the first and only consumer electronics industry-supported, uncompressed, all-digital audio/video interface. By delivering crystal-clear, all-digital audio and video via a single cable, HDMI dramatically simplifies cabling and helps provide consumers with the highest-quality home theater experience. HDMI provides an interface between any audio/video source, such as a set-top box, DVD player, or A/V receiver and an audio and/or video monitor, such as a digital television (DTV), over a single cable.

About HDMI Licensing, LLC
HDMI Licensing, LLC, a wholly owned subsidiary of Silicon Image, Inc., is the agent responsible for licensing the HDMI specification, promoting the HDMI standard and providing education on the benefits of HDMI to retailers and consumers. The HDMI specification was developed by Hitachi, Matsushita (Panasonic), Philips, Silicon Image, Sony, Thomson and Toshiba as the digital interface standard for the consumer electronics market. The HDMI specification combines uncompressed high-definition video and multi-channel audio in a single digital interface to provide crystal-clear digital quality over a single cable. For more information about HDMI, please visit www.hdmi.org.

About China Video Industry Association
China Video Industry Association (CVIA) is China’s industry association for manufacturers of digital television, digital movie/broadcasting, high definition optical disc, set-top box and information technology equipment and components. Based in Beijing, CVIA is focused on promoting China's digital consumer electronics industry.

Forward-looking Statements
This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include statements related to the anticipated market growth and market acceptance of the HDMI standard, the anticipated market growth and consumer demand for HDMI compatible products, the role of HDMI Licensing, LLC, CVIA and Chinese consumer electronics manufacturers in promoting and meeting such anticipated market growth and consumer demand, the anticipated benefits of the reduction of the annual administration fee for HDMI adopters, and the anticipated role of such fee reduction in promoting the implementation of HDMI technology in consumer electronic products. These forward-looking statements involve risks and uncertainties, including those described from time to time in the Securities and Exchange Commission (SEC) filings of Silicon Image, Inc., the parent corporation of HDMI Licensing, LLC, that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, the anticipated market growth and market acceptance of the HDMI standard, the anticipated market growth and consumer demand for HDMI compatible products, the role of HDMI Licensing, LLC, CVIA and Chinese consumer electronics manufacturers in promoting and meeting such anticipated market growth and consumer demand, the anticipated benefits of the reduction of the annual administration fee for HDMI adopters, and the anticipated role of such fee reduction in promoting the implementation of HDMI technology in consumer electronic products may differ materially from what is currently anticipated. In addition, see the Risk Factors section of the most recent Form 10-K or Form 10-Q filed by Silicon Image with the SEC. Silicon Image assumes no obligation to update any forward-looking information contained in this press release.

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HDMI™ and High-Definition Multimedia Interface™ are trademarks of HDMI Licensing, LLC in the United States and other countries. All other trademarks and registered trademarks are the property of their respective owners.


Media Contacts:
Kasey Holman
Media Relations - HDMI Licensing, LLC
Phone: 408-616-4192
kholman@hdmi.org

Paul Sherer
Ogilvy Public Relations Worldwide
Phone: 415-677-2715
paul.sherer@ogilvypr.com