HDMI Licensing, LLC Releases Updated Adopted Trademark and Logo Usage Guidelines

SUNNYVALE, Calif., November 19, 2009 – HDMI Licensing, LLC, the agent responsible for licensing the High-Definition Multimedia Interface® (HDMI®) specification, today released, on behalf of the HDMI Founders, an updated version of the HDMI Adopted Trademark and Logo Usage Guidelines. The new guidelines are effective immediately and include information on permitted and non-permitted trademark usage.

The updated Adopted Trademark and Logo Usage Guidelines, available for download at, relate to the use of the HDMI trademark and logo placement on HDMI-compliant products and related packaging as well as web and marketing materials. The most notable changes in the guidelines are significant restrictions on the use of version numbers and new marketing requirements for cables.

Adopters will no longer be allowed to use HDMI specification version numbers in the labeling, packaging or promotion of their HDMI-compliant products. In the case of cable products, these restrictions are effective immediately. Non-cable products must comply with the new restrictions by January 1, 2012. These new requirements are designed to simplify the product selection process for consumers, enabling them to purchase an appropriate product based on features.

“Instead of relying on version numbers, we believe the new trademark and logo guidelines provide our Adopters with the right tools to market products incorporating specific HDMI features,” said Steve Venuti, president of HDMI Licensing, LLC. “Gradually phasing out version numbers in CE products, eliminating them completely for cable products, and standardizing cable labeling goes a long way towards helping consumers identify the right products for their needs.”

All HDMI cable products must be marketed and labeled as one of five types:

    1. Standard HDMI Cable
    2. Standard HDMI Cable with Ethernet
    3. Standard Automotive HDMI Cable
    4. High Speed HDMI Cable
    5. High Speed HDMI Cable with Ethernet

HDMI Licensing, LLC also recently released the Compliance Test Specification (CTS) Version 1.4., available only to HDMI Adopters via the secure HDMI Adopter Extranet. The CTS Version 1.4. is the latest version of the Compliance Test Specification which contains technical criteria and tests that all HDMI-enabled products must satisfy. The CTS covers compliance testing for the latest HDMI Specification Version 1.4 features, such as HDMI Ethernet Channel, Audio Return Channel, 3D, 4K and Content Type. Adopters who wish to test their products can contact an HDMI Authorized Test Center (ATC) for more information. A complete list of ATCs is available at

For more information about the HDMI specification as well as specific questions concerning the Compliance Test Specification or the updated Adopted Trademark and Logo Usage Guidelines please visit

About HDMI Licensing, LLC

HDMI Licensing, LLC is the agent responsible for licensing the HDMI specification, promoting the HDMI standard and providing education on the benefits of the HDMI specification to Adopters, retailers and consumers. The HDMI specification was developed by Hitachi, Panasonic Corporation, Philips, Silicon Image, Sony, Thomson and Toshiba as the all-digital interface standard for the consumer electronics and personal computer markets. The HDMI specification combines uncompressed high-definition video, multi-channel audio, and data in a single digital interface to provide crystal-clear digital quality over a single cable. HDMI Licensing, LLC is a wholly owned subsidiary of Silicon Image, Inc. For more information about the HDMI specification, please visit

Forward-looking Statements

This news release contains forward-looking statements within the meaning of federal securities laws and regulations, including, but not limited to, statements regarding the HDMI 1.4 technology and its anticipated capabilities. These forward-looking statements involve risks and uncertainties, including those risks and uncertainties described from time to time in Silicon Image’s filings with the Securities and Exchange Commission (SEC). These risks and uncertainties could cause the actual results to differ materially from those anticipated by the forward-looking statements contained in this news release. Silicon Image assumes no obligation to update any forward-looking statement.

HDMI, the HDMI logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners in the Unites States and/or other countries.

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